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bridge the gap between Your Brand
andYour business  with Website Design, branding, and Brand Photography

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Your brand should build trust, not break it—but clunky design sends people running for the "back" button when they should be hitting "book."

You get it. You WANT a brand, website, and photos that actually excite your dream clients. And you’ve tried—bless your Canva-loving heart—but DIY just isn’t doing you justice.

Good news? Obsessing over design is kinda my thing. (I mean, I once debated fonts for hours—and I’d do it again.) Let’s make your brand one worth trusting.

You didn’t start your business to obsess over  website design, font pairings, and color palettes.

(but i did!)

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"94% of people don’t trust a poorly designed website. (Brutal, I know.)


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You didn’t start your business to obsess over  website design, font pairings, and color palettes.

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featured projects

Design’s not your thing? That’s okay — it’s mine.

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how we can work together

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more about lacuna studio

Oh hey, I’m Courtney Olson—brand designer, photographer, and the person who’s about to make your business look ridiculously good online. I’m based in Sioux Falls, SD, but let’s be real—I’ll work with clients anywhere (especially if there’s a tropical getaway involved).

I started Lacuna Studio because I saw way too many small businesses with big potential getting held back by inconsistent, DIY branding. If you’re not obsessed with how your brand looks, how can you expect your dream clients to be?

That’s where I come in. I take a strategy-first, detail-obsessed approach to branding, making sure every logo, font, and button placement works for you—not against you. My goal? To give you a brand that makes you want to show up confidently, knowing your business looks just as incredible as the work you do.

Meet your Sioux Falls branding designer & photographer

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Kelsi Mack
Kelsi Mack Studio + Extension Bar

"The best thing I could have done for my business!"

Hiring Courtney to make me a website and redo my branding was the best thing I could have done for my business. I get so many new client inquiries now! Court is so easy to communicate with and she really listens to what you want for your brand and executes it perfectly. I tell everyone to hire her!

Kristi Adams
Skin Sanctuary

“In a matter of 3 months, I was able to fill my books and have a full waitlist. I truly believe without Courtney’s branding and marketing expertise, none of that would’ve happened.”

Not only could I feel confident with my social sites, Courtney made everything so easy and organized for outsiders looking in — this is huge to all new business owners. I cannot say it enough, if you feel lost within yourself and your business, Courtney is your person!

Maddie Peschong
Maddie Peschong Photography / Rebrand

"Working with Courtney is a game changer when it comes to content creation."

I love creating content in my business, but I often need an outsider's perspective, or honestly just HELP because I create so much content. I had Courtney come with me on a session one time to create content, and my life was changed. 10/10 recommend! 

yeah, that’s what I’m after.

That “holy crap, is this really my brand?” feeling- 


You should love sending people to your website and social media—not cringe. And lucky for you, I’m so ready to craft a brand, site, and photos that finally match your magic.


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let's make it happen

That “holy crap, is this really my brand?” feeling? 


@courtney.lacunastudio

 Site Design by Courtney at Lacuna studio (of course!)