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Strategic Design That Converts
stop second guessing
Yet here you are, ten YouTube videos deep, second-guessing that quick logo, and picking Canva templates based on whatever looks cute that day.
You’re guessing your way through colors. Googling “best website layout.” Telling yourself you’ll fix it when you have time. And when business doesn’t boom? You wonder what you’re doing wrong. The truth? It’s not you. It’s the duct tape. Because a pieced-together brand doesn’t build trust.
And without trust? The clients you want never make it past the first click.
You didn’t start your business to obsess over font pairings, site maps, or color palettes.
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All of your DIY pieces might’ve filled a gap. But now… they are the gap — between how good your work actually is, and how it shows up online.
The clients you really want? They’re slipping through it.
Lacuna Studio bridges that gap — between what you do and how it’s perceived — so your people can find you and know you’re the one they need.
We build brands and websites that are thoughtful, strategic, and fully aligned with the business you’re actually running — not the one you were duct-taping together three pivots ago.
Your Canva logo and AI GoDaddy site are costing you the clients you actually want.
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The Everything
I’m based in Sioux Falls, SD, but let’s be real. I’ll work with clients anywhere (especially if there’s a tropical getaway involved). I started Lacuna Studio because I saw way too many small businesses with big potential getting held back by inconsistent, DIY branding. If you’re not obsessed with how your brand looks, how can you expect your dream clients to be?
That’s where I come in. I take a strategy-first, detail-obsessed approach to branding, making sure every logo, font, and button placement works for you—not against you. My goal? To give you a brand that makes you want to show up confidently, knowing your business looks just as incredible as the work you do.
THE WHY BEHIND LACUNA →
You should love sending people to your website and social media, not cringe every time you drop a link. And lucky for you? I’m here to help you craft a brand, site, and photos that finally match your expertise.
yes, i want that feeling
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Site design by yours truly! Just doing what I love.
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